From planning
To completion

Unlocking potential

No two property propositions are the same; each site presents its own problems and opportunities. The diverse requirements of planners, local residents and the target market, each pulling development plans in a different direction, make London property development particularly challenging.

Our skill in satisfying these conflicting demands has been proven on developments to date. The team is careful to concentrate on areas where the ability to focus on the needs of the local market and planning authority provides a commercial advantage.

Successful delivery

Successful implementation of the initial concept requires the flexibility to accommodate not only the demands of the planning process and the requirements of the expected purchaser profile, but also the attention to detail to the processes in between.

The way the whole solution is put together, from material selection to the choice of contractor can influence the viability, marketing and ultimate success of the finished product. To achieve this in a way that maximises financial performance requires patience, the commitment of time and the use of the most appropriate mix of in-house and consultant expertise.

Adding Value

Management of the sales process is very closely controlled. In addition to the specialist skills of local and national agents and marketing consultants, Groveworld maintains its own in-house sales team to run the entire marketing campaign for each development.

Given the individuality of each development we are careful to ensure that the sales for each development is directed appropriately. This is based on three key principles.

Building Partnerships

Groveworld has an extensive and successful track record in relationship building and partnership working. The Company was founded on and prides itself on forging long lasting relationships and working collaboratively with public sector, landowner, funder and existing and new joint venture partners.


Recognising that people and communities are the heart of real estate, Groveworld works in partnership with local stakeholders to enhance the value and character of diverse neighbourhoods, while respecting their history and culture.

Climate change presents a significant risk and Groveworld’s Commercial Director, Nick Morris, is a Chartered Environmentalist, accredited by The Society for the Environment.

As part of our commitment as a responsible developer, we are aiming for all future developments to have an energy performance rating of A.

We are developing carbon neutral, eco-friendly, fit outs with green building certification and are committed to ensuring that all new builds will have a BREEAM rating of excellent or above.

Whenever possible, we aim to use environmentally friendly building materials, processes and resources that not only comply with but exceed the framework of WIRED, HQM, LEED and WELL.

We are continuously seeking new ways to improve energy efficiency not only throughout our schemes but also within own offices. We are a cloud based, paperless business and are redeveloping our website to become carbon neutral with green hosting.

As part of our corporate social responsibility, we are working to promote the health and wellbeing of our staff by investing in their career development. We seek to train our staff to gain the qualifications necessary to be the best they can be. Groveworld has a high staff retention rate and 100% of Groveworld employees are paid a real living wage. We are immensely proud to be an equal opportunity employer and believe that diversity brings added creativity to our talented workforce. We offer our staff family-friendly, flexible working conditions, comfortable offices, facilities and cycle parking.

Within our mixed-use projects, we work collaboratively with local authorities to include genuinely affordable housing and workplaces, making our developments inclusive and accessible for the many, not just the few. Health and wellbeing will continue to heavily influence our building designs and operations and all our construction sites are certified with the Considerate Constructors Scheme.

Groveworld maintains responsible procurement practices and seek to promptly pay invoices. We operate a number of internal policies to ensure that we conduct our business in an ethical and transparent manner that eliminates the risk of modern slavery and human trafficking occurring within our business and supply chains.

Our company values dictate that we far exceed minimum compliance with the relevant regulations and our appointments work within the law to ensure the prevention of money laundering and corruption so our investors can rest assured that our accounting processes are ethical and transparent with full financial disclosure.

As a member of the UKGBC, we strive to align ourselves with and achieve their mission to “radically improve the sustainability of the built environment by uniting the UK building industry in transforming the way it is planned, designed, constructed, operated and repurposed. We are working towards a built environment that enables people and the planet to thrive, using sustainability as a catalyst to drive the transformational shift in the way the built environment works that is needed to meet industry ambition and targets.” and actively support this goal by ensuring our best-in-class design team consultants are aware of our aims and ambitions in trying to achieve the mission statement.